The Pura brand was created by Roger and Jenifer Moore. Their mission is as follows;  We are not just any company. We are a team focused on the safety of our children and the health of our planet. We are freeing people from a world full of plastic and keeping petroleum-based raw materials away from our children. Create reusable solutions that are superior for single use or a reusable solution in a fun, modern and colorful way. We know better and do better.

Roger Moore - Co-Founder and Father.

Plastic does not belong in our children's mouths. So Pura designed the first and only bottle that does not contain plastic. The bottles are made exclusively from kitchen quality stainless steel and medical grade silicone. This is because nothing is more important than safety. Because Pura is the only one who has designed a completely plastic-free bottle, they are also the only one with a MadeSafe certification. 

Save the world one child at a time. 

Reusable products are a great way to make the world a better place. One life, one bottle system offers parents a simple way to change the silicone top when the child is ready for the next stage. For example, the bottle designed for babies can be transformed into drinking bottles, straw bottles, sports bottles and even bottles for storage so you can save money while helping the planet!